![New logotype for the Book Festival features geometric letterforms.](https://pentagram-production.imgix.net/a26ce2de-c3cd-4916-8840-a2f661fab488/SABF_PentagramPost-2.jpg?rect=0%2C0%2C3000%2C2000&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
New logotype for the Book Festival features geometric letterforms.
![The wordmark is available in a wide array of festive color combinations.](https://pentagram-production.imgix.net/a26ce2de-c3cd-4916-8840-a2f661fab488/SABF_PentagramPost-3.jpg?rect=0%2C0%2C3000%2C2000&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
The wordmark is available in a wide array of festive color combinations.
![The San Antonio Central Library designed by Architect Ricardo Legorreta.](https://pentagram-production.imgix.net/a26ce2de-c3cd-4916-8840-a2f661fab488/SABF_PentagramPost-4.jpg?rect=0%2C0%2C3000%2C2000&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
The San Antonio Central Library designed by Architect Ricardo Legorreta.
![Wordmark references the library’s design.](https://pentagram-production.imgix.net/a26ce2de-c3cd-4916-8840-a2f661fab488/SABF_PentagramPost-5.jpg?rect=0%2C0%2C3000%2C2000&w=640&fm=jpg&q=70&auto=format)
Wordmark references the library’s design.
![Logotype can be used in or out of the box.](https://pentagram-production.imgix.net/a26ce2de-c3cd-4916-8840-a2f661fab488/SABF_PentagramPost-6.jpg?rect=0%2C0%2C3000%2C2000&w=640&fm=jpg&q=70&auto=format)
Logotype can be used in or out of the box.
![Horizontal lockup of the new logotype.](https://pentagram-production.imgix.net/a26ce2de-c3cd-4916-8840-a2f661fab488/SABF_PentagramPost-7.jpg?rect=0%2C0%2C3000%2C2000&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Horizontal lockup of the new logotype.
![New identity was inspired by the color of San Antonio.](https://pentagram-production.imgix.net/a26ce2de-c3cd-4916-8840-a2f661fab488/SABF_PentagramPost-10.jpg?rect=0%2C0%2C3000%2C2000&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
New identity was inspired by the color of San Antonio.
![Design system for the Book Festival’s sub-brands.](https://pentagram-production.imgix.net/a26ce2de-c3cd-4916-8840-a2f661fab488/SABF_PentagramPost-16.jpg?rect=0%2C0%2C3000%2C2000&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Design system for the Book Festival’s sub-brands.
![Colorful patterns are available as brand tools.](https://pentagram-production.imgix.net/a26ce2de-c3cd-4916-8840-a2f661fab488/SABF_PentagramPost-20.jpg?rect=0%2C0%2C3000%2C2000&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Colorful patterns are available as brand tools.
![Imagery can be used with letterforms.](https://pentagram-production.imgix.net/a26ce2de-c3cd-4916-8840-a2f661fab488/SABF_PentagramPost-22.jpg?rect=0%2C0%2C3000%2C2000&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Imagery can be used with letterforms.
![Poster designs along the San Antonio Riverwalk.](https://pentagram-production.imgix.net/a26ce2de-c3cd-4916-8840-a2f661fab488/SABF_PentagramPost-24.jpg?rect=0%2C0%2C3000%2C2000&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Poster designs along the San Antonio Riverwalk.
![Festive apparel designs.](https://pentagram-production.imgix.net/a26ce2de-c3cd-4916-8840-a2f661fab488/SABF_PentagramPost-27.jpg?rect=0%2C0%2C3000%2C2000&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Festive apparel designs.
![Playful application examples.](https://pentagram-production.imgix.net/a26ce2de-c3cd-4916-8840-a2f661fab488/SABF_PentagramPost-30.jpg?rect=0%2C0%2C3000%2C2000&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Playful application examples.
![Horizontal wordmark lockup used on website.](https://pentagram-production.imgix.net/a26ce2de-c3cd-4916-8840-a2f661fab488/SABF_PentagramPost-31.jpg?rect=0%2C0%2C3000%2C2000&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Horizontal wordmark lockup used on website.
![Remember the Alamo! And the Book Festival.](https://pentagram-production.imgix.net/a26ce2de-c3cd-4916-8840-a2f661fab488/SABF_PentagramPost-36.jpg?rect=0%2C0%2C3000%2C2000&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Remember the Alamo! And the Book Festival.