Pentagram

Pentagram

Sapora

Naming and visual identity for a premium spice, herb and speciality salt brand.

The new brand needed to look elegant and stylish, and appeal to a more discerning, adventurous and health-conscious customer.

The Sapora logo is inspired by the stencil lettering found on spice freight packaging. A bright red dot features as part of the letter ‘a’ and represents the intense hit that spice gives to food, adding flavour and pleasure to the gastronomic experience.

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