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Pentagram

Second Home

Brand Identity

Brand identity for a creative institution and workspace that provides private studios to fast-growing technology firms and entrepreneurs.

Pentagram has designed a family of twelve logos, made of two overlapping circles Zoom Enlarge

Pentagram has designed a family of twelve logos, made of two overlapping circles

The identity is inspired by the crossovers that a shared and collaborative environment creates Zoom Enlarge

The identity is inspired by the crossovers that a shared and collaborative environment creates

The logos feature a range of colours, reflecting the diversity and energetic spirit of their members Zoom Enlarge

The logos feature a range of colours, reflecting the diversity and energetic spirit of their members

The overlapping section of the logo represents the space where new ideas happen Zoom Enlarge

The overlapping section of the logo represents the space where new ideas happen

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