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Pentagram

Shakespeare in the Park 2014

Brand Identity, Campaigns

Seasonal campaign for the annual free performances presented by The Public Theater at the Delacorte Theater in Central Park.

The works of William Shakespeare span from the lightest comedies to the darkest tragedies, a range celebrated in the 2014 productions of Shakespeare in the Park, the annual free performances presented by The Public Theater at the Delacorte Theater in Central Park. The 2014 program juxtaposes Much Ado About Nothing, one of Shakespeare’s most joyful works, with King Lear, one of his most devastating.

Pentagram's campaign for the 2014 festival sets the two plays against each other, with the lively green and yellow of Much Ado balanced by the shadowy black and gray of Lear. The contrasting points of view are paired in dramatically skewed typography, a first for the annual campaign. The type is set in Knockout, the font of the Public Theater identity.

The graphics will be seen on buses and in subways throughout the city, as well as in signage at the Delacorte. The skewed type is a preview of the graphics for the 2014-2015 season at the Public.

Office
New York
Partner
Paula Scher
Project team
Ludwig Janoff
Collaborators
Kirstin Huber
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