Slack

Brand Identity

A new brand identity for the collaboration hub captures its simplicity and ease of use.

The new octothorpe can scale up or down to optimize legibility at various sizes.

The new octothorpe can scale up or down to optimize legibility at various sizes.

The identity updates Slack’s familiar hashtag logo to work consistently in different scales and contexts.

Learn more about the project

The new brand identity.

The designers explored a range of possibilities for the new identity.

The designers explored a range of possibilities for the new identity.

Logo explorations for the octothorpe.

The extended visual language introduces a more refined color palette while retaining the brand’s playful visual personality.

Learn more about the project

The shapes of the logo can be used in a variety of ways, here in a potential design for advertising.

Design for a possible brand application.

Design for advertising.

Design for advertising.

Amorepacific

Brand Identity, Interiors & Architecture, Signage & Environmental Graphics

Providing spatial orientation to Amorepacific's new Chipperfield-designed Seoul HQ

Slack