Pentagram

Slack

Brand Identity

A new brand identity for the collaboration hub captures its simplicity and ease of use.

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The new brand identity.

The designers explored a range of possibilities for the new identity. Zoom Enlarge

The designers explored a range of possibilities for the new identity.

Logo explorations for the octothorpe. Zoom Enlarge

Logo explorations for the octothorpe.

Design for a possible brand application. Zoom Enlarge

Design for a possible brand application.

Design for advertising. Zoom Enlarge

Design for advertising.