‘Sondheim Celebration’

Brand Identity, Campaigns

Pasadena Playhouse honors the late lyricist-composer Stephen Sondheim as part of its 2022-2023 season.

Pasadena Playhouse, the state theater of California, is honoring the work and impact of the late, Pulitzer Prize-winning composer-lyricist Stephen Sondheim with a six-month celebration during its 2022-2023 season. Pentagram has designed a campaign for the series of performances that builds on the identity it previously created for the institution.

The special season includes full-scale productions of the musicals “A Little Night Music” and “Sunday in the Park with George” and a tribute concert by one of Sondheim’s muses, Bernadette Peters. The Playhouse is also working with area high schools on a presentation of “Into the Woods” that features students collaborating with theater professionals. In line with the Playhouse identity, the Sondheim posters, animations, and other promotional materials use a mix of found imagery, montages and photo-illustration. The work takes heavy inspiration from Tadanori Yokoo, a Japanese graphic designer know for his psychedelic pastiche style of collage.

New York
Paula Scher
Project team
Bruno Bergallo
Kirstin Huber
Olivia Ray
Yansong Yang
Billie Rene
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