Pentagram

‘Surf Texas’

Book Design

Design for a book of photographs that documents surf culture in Texas.

"If God meant for Texans to ski, he would have made bullshit white" is an anti-Texas bumper sticker that appeared in New Mexico and Colorado in the 1970s and 80s. You might think a similar derogatory sentiment could be said about Texans and surfing, but you'd be wrong. There are no mountains to ski on in the Lone Star State, but there is abundant coastline along the Gulf of Mexico—over 367 miles of it, to be exact. The Texas Gulf Coast is not Cape Cod or Malibu (nor does it want to be), but it does have a rugged beauty and charm all its own. And it has an enthusiastic and devoted surf culture that has not been fully documented until now.

Partner has designed one of the first serious visual explorations of the Texas Gulf coast surf scene. Surf Texas, published by the University of Texas Press with a foreword by Stephen Harrigan, showcases the lovingly crafted, black-and-white images of Austin photographer Kenny Braun. Braun, who grew up surfing the Texas Gulf coast, has been documenting the landscape and culture of Texas beaches for over a decade.

The Pentagram team accessed the tide data from an international surf report called magicseaweed.com, which was more than willing to provide the information. The oversized coffee-table book is different in other ways as well. Braun's photographs are not the typical, high-octane color photographs taken with a long lens that populate most surfer magazines. The book includes action shots for sure but Braun's images of the Texas Gulf coast landscape and the people who make up its rag-tag surfing culture are quieter and decidedly more contemplative. They are ultimately about a place and a state of mind.

In his foreword, Harrigan says this about the rarefied Texas surfer:

"A sense of hope, an understanding of the need to be patient—that's the emotional heart of this book. The photographs that I find myself returning to the most are those of people staring out at the horizon with confidence and expectation. Perfect sets of waves are few and far between on the Texas coast, but Texas surfers know that and have made the necessary psychic adjustments. And, in observing them, Kenny Braun has the advantage of being one of them. He knows what they are looking for, he knows what they'll settle for, and he knows what they dream about."

Office
Austin
Partner
DJ Stout
View all images