Taiwan Pavilion

Brand Identity, Digital Design

Identity and website for the exhibition at the Venice Architecture Biennale, curated and designed by architect Jimenez Lai.

Chinese version of the identity. The customized letterforms are augmented in the manner of weijian.

Chinese version of the identity. The customized letterforms are augmented in the manner of weijian.

A system of icons was developed to represent the nine houses in the exhibition.

A system of icons was developed to represent the nine houses in the exhibition.

The icons correspond with Lai's archi-characters for the houses.

The icons correspond with Lai's archi-characters for the houses.

English-language exhibition poster.

English-language exhibition poster.

Chinese poster.

Chinese poster.

Lecture series poster.

Lecture series poster.

The designers adapted these cartoons into a system of icons that complement and augment the exhibition typography.

Learn more about the project

Exhibition website.

Exhibition website.

The site design uses color as a system of navigation.

The site design uses color as a system of navigation.

Lai's archi-characters on the site.

Lai's archi-characters on the site.

The Taiwan Pavilion features nine separate structures representing different parts of a house.

The Taiwan Pavilion features nine separate structures representing different parts of a house.

The House of Social Eating, aka the dining room.

The House of Social Eating, aka the dining room.

Visitors sit in the Altar of Appearance.

Visitors sit in the Altar of Appearance.

American Institute of Architects

Brand Identity, Campaigns

Brand identity as part of a comprehensive brand repositioning of the largest association of design professionals in the U.S., including a proprietary new typeface.

Taiwan Pavilion