Pentagram

Texas Medal of Arts

Brand Identity, Industrial/Product Design

Redesign of the Texas Medal of Arts Award, a biennial recognition sponsored by the Texas Cultural Trust that honors Texas artists, musicians, performers, and leaders.

Actor Luke Wilson with medal at the TMAA gala. Zoom Enlarge

Actor Luke Wilson with medal at the TMAA gala.

Singer/Songwriter Miranda Lambert. Zoom Enlarge

Singer/Songwriter Miranda Lambert.

One design concept involved a 3D Texas star. Zoom Enlarge

One design concept involved a 3D Texas star.

The gold star was divided into abstract chunks. Zoom Enlarge

The gold star was divided into abstract chunks.

Pentagram Austin designed the identity for the Texas Cultural Trust in 2020. Zoom Enlarge

Pentagram Austin designed the identity for the Texas Cultural Trust in 2020.

Another medal concept featured the distinctive letter “X” icon of the TCT logo. Zoom Enlarge

Another medal concept featured the distinctive letter “X” icon of the TCT logo.

A large Surls sculpture in his legendary Splendora studio. Zoom Enlarge

A large Surls sculpture in his legendary Splendora studio.

An example of the flower petal abstractions that are a Surls trademark. Zoom Enlarge

An example of the flower petal abstractions that are a Surls trademark.

Original drawing for the medal by Surls. Zoom Enlarge

Original drawing for the medal by Surls.

DJ Stout's sketch. Zoom Enlarge

DJ Stout's sketch.

CAD rendering of the front of the new medal design. Zoom Enlarge

CAD rendering of the front of the new medal design.

CAD rendering of the profile of the new medal. Zoom Enlarge

CAD rendering of the profile of the new medal.

Previous design of the TMAA medal. Zoom Enlarge

Previous design of the TMAA medal.

The reimagined TMAA medal. Zoom Enlarge

The reimagined TMAA medal.

Artist Deborah Roberts. Zoom Enlarge

Artist Deborah Roberts.

Architects Juan Miro and Miguel Rivera. Zoom Enlarge

Architects Juan Miro and Miguel Rivera.

Balet Dancer Septime Webre. Zoom Enlarge

Balet Dancer Septime Webre.

Film Producer Taylor Sheridan. Zoom Enlarge

Film Producer Taylor Sheridan.

Musician Christopher Cross. Zoom Enlarge

Musician Christopher Cross.

Fashion Designer Lela Rose. Zoom Enlarge

Fashion Designer Lela Rose.