Pentagram

Pentagram

‘The Gernsheim Collection’

Book designed to showcase one of the most important collections of photography in the world, amassed by the renowned husband-and-wife team of Helmut and Alison Gernsheim between 1945 and 1963.

Arranged in chronological order, this selection effectively constitutes a visual history of photography from its beginnings to the mid-twentieth century including iconic works by groundbreaking photographers like Sir William Henry Fox Talbot, Eadweard J. Muybridge, and Alfred Stieglitz, among others.

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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.