We put a new slant on our iconic identity for the Public Theater in the campaign for the institution's 2014-2015 season. Designed with Kirstin Huber, Senior Graphic Designer at the Public, promotions for the upcoming slate of productions use skewed typography for a dynamic take on the theater's signature look. The campaign marks the 20th anniversary of our continuing collaboration with the Public.
The new approach was first introduced in the campaign for this summer’s edition of Shakespeare in the Park. Set in Knockout, the font of the Public identity, the season typography skews right or left in alternating bands or plays off strong photography. The campaign updates the classic pop look of the Public Theater graphics, which incorporate photographic images against flat color backgrounds, this time in an arresting palette of black, white and yellow.
