The logo takes the form of a shield that merges the tip of the arrow in the Amazon smile and the pointed shape of a football. Learn more about the project Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The brand strategy is rooted in the energy and athleticism of football—its sense of movement, drive and speed. Learn more about the project Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Football is all about driving plays forward, and motion is key to the brand, bringing it to life in dynamic expressions. Learn more about the project Play Play Play Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Graphic patterns of line and type give depth and dimension to the identity, inspired by team formations, game plays, and the roar of the fans. Learn more about the project Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The framework is adaptive and can incorporate images or textures from the game, like the skin of a football or the green of the field. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Alternate versions of the logo scramble the ‘TNF’ letterforms like players interlocking in explosive moments on the field. Learn more about the project Play Play Play Play Share: Twitter, LinkedIn, Email
