Pentagram

Pentagram

UEFA Europa Conference League Trophy

Design of a trophy for a new European club football competition.

The trophy consists of 32 hexagonal spines—one for each team in the group stage of the competition—twisting and curving from the trophy base.

Initial sketches showing the hexagonal spine

The curved shape of the spines was inspired by the flight of a football as it heads towards the goal—the ultimate moment of optimism for fans.

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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.