![Our new branding campaign for CU-Boulder centers on the tagline.](https://pentagram-production.imgix.net/wp/592c9a166943d/djs-beboulder-03.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Our new branding campaign for CU-Boulder centers on the tagline.
![The initiative creates a unique identity for CU-Boulder within the overall branding system.](https://pentagram-production.imgix.net/wp/592c9a17ebd60/djs-beboulder-04.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The initiative creates a unique identity for CU-Boulder within the overall branding system.
![Street banners around campus featuring alum Scott Carpenter, one of the original NASA astronauts.](https://pentagram-production.imgix.net/wp/592c9a196cb37/djs-beboulder-05.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Street banners around campus featuring alum Scott Carpenter, one of the original NASA astronauts.
![Design for a banner highlighting CU-Boulder alum Matt Stone, one of the creators of South Park.](https://pentagram-production.imgix.net/wp/592c9a1ab2db8/djs-beboulder-06.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Design for a banner highlighting CU-Boulder alum Matt Stone, one of the creators of South Park.