University of Colorado Boulder

Brand Identity, Campaigns

A branding campaign for the university that centers on the tagline "Be Boulder," inspired by the school and city's adventurous spirit.

Our new branding campaign for CU-Boulder centers on the tagline.

Our new branding campaign for CU-Boulder centers on the tagline.

The initiative creates a unique identity for CU-Boulder within the overall branding system.

The initiative creates a unique identity for CU-Boulder within the overall branding system.

Street banners around campus featuring alum Scott Carpenter, one of the original NASA astronauts.

Street banners around campus featuring alum Scott Carpenter, one of the original NASA astronauts.

Design for a banner highlighting CU-Boulder alum Matt Stone, one of the creators of South Park.

Design for a banner highlighting CU-Boulder alum Matt Stone, one of the creators of South Park.

The new strategy needed to convey the distinctive personality of CU-Boulder without violating the systemwide identity guidelines developed by Landor.

Learn more about the project

Design for a taxi top sign.

Design for a taxi top sign.

T-shirt designs.

T-shirt designs.

Bottle designs.

Bottle designs.

The coffee cup.

The coffee cup.

Centro Roberto Garza Sada, Universidad de Monterrey

Signage & Environmental Graphics

Signage, wayfinding, and environmental graphics program for the new arts center in northeast Mexico designed by Tadao Ando.

University of Colorado Boulder