University of Phoenix Stadium

Signage & Environmental Graphics

Interiors program that encompasses a retail store, locker rooms, club lounges, corporate lofts, the owners' private suite and team offices.

The Arizona Cardinals NFL team has built an iconic new stadium in Glendale, Arizona. Designed by Peter Eisenman and HOK Sport, the building is a state-of-the-art facility with both a retractable roof and the only retractable grass playing field in North America. Bloomberg Business Week magazine named the stadium, with its distinctive form inspired by the local barrel cactus, to be one of the ten most impressive sporting structures in the world, the only stadium to be so designated in the U.S. It will serve as home to the Cardinals, the Fiesta Bowl and the 2008 and 2015 Super Bowls.

Pentagram has created an inventive visual and graphic program for the stadium and surrounding site. The graphic and interior design program encompasses the building’s overall identification, large-scale thematic elements, signage, sponsor graphics, scoreboards and end zone treatments, and interiors for locker rooms, club lounges, corporate lofts and the team store. The work makes the stadium a vital part of the Cardinals’ identity, creating a dynamic new home for a team that is the oldest continuously run professional football franchise in the nation.

New York
Michael Gericke
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