At the founding of the University of Sussex, their first Vice-Chancellor, John Fulton, urged the University’s students to direct their studies towards making the future.
An inconsistent approach to identity and communications had left the University without the personality or story to match its achievements.
Pentagram has refreshed the University’s brand, creating a visual identity, messaging system and advertising campaign that reorientates the University around Fulton’s vision.
The brand refresh modernises the University’s visual identity, introducing new colourways, layouts and photography styles that make Sussex’s communication materials clean, proud, vibrant and relevant.
Pentagram has taken inspiration from the visual language of early prospectuses to develop a copy-driven graphic system for Sussex, placing bold messaging at the heart of promotional materials.
Pentagram also designed a highly-visible manifesto advertising campaign, used by Sussex for open days, clearance and offer acceptance.