Pentagram

Pentagram

Vroom

Brand identity for the online platform for buying and selling high-quality used cars.

The brand identity emphasizes Vroom’s convenience, accessibility and ease of use.

The identity is built around a custom typeface, Vroom Sans, with italicized letterforms that evoke a feeling of forward motion.

Advertising makes the cars the stars in crisp, clean treatments that play with type and image.

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