Play Play WMG engaged Pentagram to create an overarching strategic position and brand identity with a new visual language to amplify its status as a next-generation music entertainment company while paying tribute to its heritage. Learn more about the project Play Artist and songwriter selection reflective of roster across Warner Music Group (“WMG”) companies as of Dec 13, 2023. Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Play Pentagram developed the brand idea “Vision and Voice” to inform organization-wide brand pillars as well as the creative work that would become WMG’s new visual identity. Learn more about the project Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Play The design team examined the existing W logo and identified the 67-degree angle of its lines as a visual theme for the brand message. Learn more about the project Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Play Share: Twitter, LinkedIn, Email