Wildlife Conservation Society

The symbol can be used in linear form, in color or with imagery.

The symbol is used in conjunction with the full name, the acronym, or the names of parks & programs.

Made of simple geometry, the mark can project a wide range of expressions, from serious to lively, and has a built-in flexibility that reflects the idea of biodiversity.

Learn more about the project

Enlarge 1

Homepage of the redesigned WCS website, which incorporates the new identity.

Enlarge 2

Park website for the Central Park Zoo. Website design by Viget.

1 Homepage of the redesigned WCS website, which incorporates the new identity. 2 Park website for the Central Park Zoo. Website design by Viget. 3 Mobile park website.

Enlarge 3

Mobile park website.

Color is an essential element of the system, used to playfully echo the animals and environments. By applying tints, a two-color version of the symbol can give the appearance of a five-color combination, creating a modern, vibrant pattern.

Learn more about the project