Created in 1974 as an active space for children to play, imagine and design, Young V&A inspires and entertains young visitors in a participatory, courageous and guiding way.
Building on the V&A’s mission to champion creativity, Pentagram’s task was to reimagine the brand of the V&A Museum in Hackney and express its unique voice within the wider brand family.
Pentagram hacked the museum's custom Spiller typeface, mixing its Extrabold weight with a selection of handmade characters and creating a playful, diverse and participatory brand look. The hacked typeface has a cheeky, lively and free-flowing voice.
Inclusive and inquisitive, Young V&A is a shining example of what the museum of the future can be, inviting young people to get involved and igniting their creativity.