Sascha Lobe is a graphic designer working at the intersection of architecture and graphic design, he joined Pentagram as a partner in June 2018.
Previously, Lobe was founder and lead creative director at L2M3; where his work encompassed wayfinding systems, signage, print, branding and identity projects for some of the world’s most well-known companies and cultural institutions.
His clients have included Mercedes Benz, Vitra, Adidas, Hugo Boss, Kunstsammlung Nordrhein-Westfalen, Kunstmuseum Stuttgart and Württembergischer Kunstverein. Lobe also created the celebrated identity for the Bauhaus-Archiv Museum, and has collaborated with star-architects, such as Daniel Libeskind. In 2018, Lobe finalised an architectural branding project with David Chipperfield Architects, for the Amorepacific Headquarters in Seoul, South Korea.
Lobe has received over 100 international awards in all areas of visual communication; including the Type Directors Club New York, Red Dot Design Award and European Design Award. Lobe was appointed to the Alliance Graphique Internationale (AGI) in 2009 and is a Professor of Typography at HfG Offenbach. In 2020 he was appointed as Head of Design at the Architectural Association School of Architecture in London.
His printed art works are currently held by the design collections of Museum für Gestaltung Zürich, Neue Sammlung München, Kunstbibliothek Berlin, Bibliothèque Nationale de France and Museum Angewandte Kunst Frankfurt.