In July, Pentagram hosted the latest edition of the International Society of Typographic Designers Student Awards, with London partner Sascha Lobe presenting the certificates to the successful students and tutors.
“It is important for Pentagram partners to engage in a knowledge exchange with the latest generation of designers,” said Lobe; “Pentagram inspires young talent, which in turn inspires Pentagram.”
Now in its 90th year, the ISTD is a professional body run by and for typographers, graphic designers and educators. It has an international membership, all of whom share its mission to establish and maintain standards of typography and to provide a forum for debate.
“As a professor for typography at HfG Offenbach I appreciate the importance of positive feedback for young students,” said Lobe; “awards like this really help to orientate and focus the minds of young designers.”
The ISTD Student Awards are held to celebrate and appraise standards of excellence in typographic design, and are judged by some of today’s leading graphic, interactive and typographic design specialists. Through its highly acclaimed assessment scheme, the ISTD engages with universities and institutions across the globe to raise the profile of typography in design education.
“Pentagram is an institution, but only because it has been able to adapt and reinvent itself over the years, ” said Lobe. “There’s an important lesson there: never stop learning. You’ve achieved something and that's great, but it's time to do something new.”