Pentagram's Michael Gericke has been named a 2022 SEGD Fellow, awarded for promoting the highest values in environmental/experiential design and significantly contributing to the direction and growth of the field.
The Society for Experiential Graphic Design’s Fellows are the laureates who are recognized for creating a body of work and design leadership that epitomizes the highest standards of practice. Gericke joins a distinguished group of past recipients that includes Robert Venturi and Denise Scott Brown, Massimo Vignelli, Deborah Sussman, Lance Wyman, and Paula Scher, among other renowned leaders in the field.
Gericke received the award at the SEGD Design Conference in Portland, Oregon earlier this month.
"You've allowed me to experience and learn from a diverse range of design minds, using analytical thinking—paired with what seems like unbounded creativity," said Gericke in his acceptance remarks.
"It is inspiring and essential that we all find our own individual ways to use the simple elements of color, type, image, form, light, sound, and message—and combine them as a unique alloy for each use."
"Think of the potential for all the new and old places waiting to be made better, special, and memorable – with marvelous images, rich information, experiences, inclusive ideologies, and individual points of view."
"I am so thrilled with the possibilities of where we all go next."
Over the years, Gericke's work in creating iconic environmental graphics, wayfinding systems, and signage programs has helped shape the character and identities of many places, civic moments, environments, and institutions. His projects have been frequently honored in the SEGD's annual Global Design Awards.
He has been a member of the institution's board of directors and created its visual identity.
Next year the SEGD will be celebrating 50 years since its founding. Its reach has grown dramatically, and it now has over 2,200 members, with 34 local chapters, in 35 countries around the world.