Pentagram’s Paula Scher has been named the 2019 Society for Experiential Graphic Design Fellow, awarded for promoting the highest values in environmental graphic design and significantly contributing to the direction and growth of the field.
SEGD Fellows are the laureates of environmental graphic design, recognized for creating a body of work that epitomizes the highest standards of practice. Scher joins a distinguished group of recipients that includes Lance Wyman, Ivan Chermayeff and Tom Geismar, Deborah Sussman, Massimo Vignelli, among many other leaders in the field.
Scher received the award at the SEGD Design Conference in Austin earlier this month, where it was presented by her fellow Pentagram partner Michael Gericke, who has collaborated with her on projects in the past.
“She wasn’t then, or now, held back by the mechanics or technical details,” said Gericke in his presentation remarks. “Actually, she reveled in not knowing—because there were no limitations to what she could do,”
“Since then, as we’ve seen, her work essentially has no boundaries between the graphic, physical and digital worlds—and ever encourages us all that anything is possible.”
Over the years, Scher’s work in signage, wayfinding and environmental graphics has helped shape the character and identities for many places, companies, products and institutions, and has been frequently honored in the annual SEGD Global Design Awards.