The clean type was an intentional departure from the more ubiquitous DIY aesthetics commonly associated with independent film.
For the 30th Film Independent Spirit Awards, Pentagram created a system of stacked and shifting typography that suggested the way film is constantly in motion. The clean type was an intentional departure from the more ubiquitous DIY aesthetics commonly associated with independent film. This more accurately reflects the importance these films play in the industry. The Spirit Awards graphics also reference the identity Pentagram created for Film Independent. The typographic approach is echoed in the 2015Â LA Film Fest logo, which is also set in strong, straightforward Helvetica.
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Retrospective: Shakespeare in the Park
In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
Retrospective: Shakespeare in the Park
In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
