Discipline
Sector
Motion Graphics & Film
The ubiquity of digital media means that motion graphics, once limited to movie screens and television sets, are never more than a glance away. Through animation, a simple logo can come to life, suggesting deeper meaning within its forms. A new idea can be introduced, an unfamiliar world can extend an invitation. Moving images can establish a visual tone, lush or sharp-elbowed, soothing or pulse quickening, stark and austere or rich and layered.
We see motion not as an option to be added later, but fundamental to the way any message is expressed. Whether in 90 seconds or 90 minutes, film and video can set the stage, unfold stories, and make an impression memorable. In a dynamic world, to be static is to be invisible.
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They are the overture, the moment for the curtain to go up, and for the audience to clear their minds and settle into the new world they are in. Good titles hint at the story to come without spoiling it or being didactic.
Emily Oberman -
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Our job as the title designers is to engage, enhance and help direct the audience about how to feel.
Emily Oberman -
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Motion engages the audience, reflects the dynamic nature of the medium, and ultimately forges a strong, distinctive and cohesive identity for the broadcaster in a digital age.
Luke Powell
