The clean type was an intentional departure from the more ubiquitous DIY aesthetics commonly associated with independent film.
For the 30th Film Independent Spirit Awards, Pentagram created a system of stacked and shifting typography that suggested the way film is constantly in motion. The clean type was an intentional departure from the more ubiquitous DIY aesthetics commonly associated with independent film. This more accurately reflects the importance these films play in the industry. The Spirit Awards graphics also reference the identity Pentagram created for Film Independent. The typographic approach is echoed in the 2015Â LA Film Fest logo, which is also set in strong, straightforward Helvetica.
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Retrospective: Saturday Night Live
When a scruffy after-hours comedy show debuted in NBC’s Studio 8H on October 11, 1975, no one could have known that the entertainment world was about to be changed forever. Over the next half century, Saturday Night Live would launch the careers of countless global stars, create indelible catch phrases, and consolidate the reputations of musical acts from Talking Heads to Kendrick Lamar. Since 1994, Pentagram partner Emily Oberman has been the steward of SNL’s graphic image, from the show’s iconic opening titles, to books celebrating its legacy. With each project, she meets the challenge of acknowledging the franchise’s extraordinary legacy while keeping its profile fresh, surprising, and funny.
Retrospective: Saturday Night Live
When a scruffy after-hours comedy show debuted in NBC’s Studio 8H on October 11, 1975, no one could have known that the entertainment world was about to be changed forever. Over the next half century, Saturday Night Live would launch the careers of countless global stars, create indelible catch phrases, and consolidate the reputations of musical acts from Talking Heads to Kendrick Lamar. Since 1994, Pentagram partner Emily Oberman has been the steward of SNL’s graphic image, from the show’s iconic opening titles, to books celebrating its legacy. With each project, she meets the challenge of acknowledging the franchise’s extraordinary legacy while keeping its profile fresh, surprising, and funny.
