Pentagram

443 Greenwich

Brand Identity, Digital Design, Campaigns

Identity and marketing campaign for a luxury residence that was formerly a factory building in New York's West Village.

The marketing collateral is packaged in a box. Zoom Enlarge

The marketing collateral is packaged in a box.

The box opens to reveal the sales book, floor plans and other brochures. Zoom Enlarge

The box opens to reveal the sales book, floor plans and other brochures.

The sales book and other marketing collateral appears in a palette of cream, deep brown and gold. Zoom Enlarge

The sales book and other marketing collateral appears in a palette of cream, deep brown and gold.

Each section of the book opens with the title on a half page. Zoom Enlarge

Each section of the book opens with the title on a half page.

Images on the reverse of the half page create interesting juxtapositions. Zoom Enlarge

Images on the reverse of the half page create interesting juxtapositions.

Floor plan for one of the residences. Zoom Enlarge

Floor plan for one of the residences.

Applied to stationery and other collateral, the logo echoes the forms of the building. Zoom Enlarge

Applied to stationery and other collateral, the logo echoes the forms of the building.

Tote custom-fitted to hold the box. Zoom Enlarge

Tote custom-fitted to hold the box.

The gallery features custom vitrines with exhibits about the building and its materials. Zoom Enlarge

The gallery features custom vitrines with exhibits about the building and its materials.

The website showcases the building in large-scale photographs and renderings. Zoom Enlarge

The website showcases the building in large-scale photographs and renderings.

Axon views show the position of the available residences within the building. Zoom Enlarge

Axon views show the position of the available residences within the building.

The site design is optimized for mobile use. Zoom Enlarge

The site design is optimized for mobile use.