![The marketing collateral is packaged in a box.](https://pentagram-production.imgix.net/fbae83f0-0286-43f4-b847-27c19e994b6a/nj_443greenwichstreet_02.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The marketing collateral is packaged in a box.
![The box opens to reveal the sales book, floor plans and other brochures.](https://pentagram-production.imgix.net/fbae83f0-0286-43f4-b847-27c19e994b6a/nj_443greenwichstreet_03.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The box opens to reveal the sales book, floor plans and other brochures.
![The sales book and other marketing collateral appears in a palette of cream, deep brown and gold.](https://pentagram-production.imgix.net/fbae83f0-0286-43f4-b847-27c19e994b6a/nj_443greenwichstreet_04.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The sales book and other marketing collateral appears in a palette of cream, deep brown and gold.
![Each section of the book opens with the title on a half page.](https://pentagram-production.imgix.net/fbae83f0-0286-43f4-b847-27c19e994b6a/nj_443greenwichstreet_05.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Each section of the book opens with the title on a half page.
![Images on the reverse of the half page create interesting juxtapositions.](https://pentagram-production.imgix.net/fbae83f0-0286-43f4-b847-27c19e994b6a/nj_443greenwichstreet_06.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Images on the reverse of the half page create interesting juxtapositions.
![Floor plan for one of the residences.](https://pentagram-production.imgix.net/fbae83f0-0286-43f4-b847-27c19e994b6a/nj_443greenwichstreet_08.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Floor plan for one of the residences.
![Applied to stationery and other collateral, the logo echoes the forms of the building.](https://pentagram-production.imgix.net/fbae83f0-0286-43f4-b847-27c19e994b6a/nj_443greenwichstreet_09.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Applied to stationery and other collateral, the logo echoes the forms of the building.
![Tote custom-fitted to hold the box.](https://pentagram-production.imgix.net/fbae83f0-0286-43f4-b847-27c19e994b6a/nj_443greenwichstreet_10.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Tote custom-fitted to hold the box.
![The gallery features custom vitrines with exhibits about the building and its materials.](https://pentagram-production.imgix.net/fbae83f0-0286-43f4-b847-27c19e994b6a/nj_443greenwichstreet_12.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The gallery features custom vitrines with exhibits about the building and its materials.
![The website showcases the building in large-scale photographs and renderings.](https://pentagram-production.imgix.net/fbae83f0-0286-43f4-b847-27c19e994b6a/nj_443greenwichstreet_15.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The website showcases the building in large-scale photographs and renderings.
![Axon views show the position of the available residences within the building.](https://pentagram-production.imgix.net/fbae83f0-0286-43f4-b847-27c19e994b6a/nj_443greenwichstreet_17.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Axon views show the position of the available residences within the building.
![The site design is optimized for mobile use.](https://pentagram-production.imgix.net/fbae83f0-0286-43f4-b847-27c19e994b6a/nj_443greenwichstreet_14.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The site design is optimized for mobile use.