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Pentagram

Amalgamated Bank

Brand Identity, Signage & Environmental Graphics

Identity and wayfinding for the largest union-owned bank in the United States.

The identity appears in blue, orange and white inspired by New York City's official colors. Zoom Enlarge

The identity appears in blue, orange and white inspired by New York City's official colors.

The identity also works well in black and white. Zoom Enlarge

The identity also works well in black and white.

The folding action of the mark can be used to create icons. Zoom Enlarge

The folding action of the mark can be used to create icons.

Skyline icon. Zoom Enlarge

Skyline icon.

The new identity on signage on a branch façade. Zoom Enlarge

The new identity on signage on a branch façade.

The mark as signage. Zoom Enlarge

The mark as signage.

Dimensional signage in a branch interior. Zoom Enlarge

Dimensional signage in a branch interior.

The identity in a branch window. Zoom Enlarge

The identity in a branch window.

The mark frosted on a branch window to act as a visual distraction marker. Zoom Enlarge

The mark frosted on a branch window to act as a visual distraction marker.

ATM graphics. Zoom Enlarge

ATM graphics.

The curves of the symbol echo a personal signature. Zoom Enlarge

The curves of the symbol echo a personal signature.

Redesigned account statement form. Zoom Enlarge

Redesigned account statement form.

The identity applied to cards. Zoom Enlarge

The identity applied to cards.

Promotional poster. Zoom Enlarge

Promotional poster.