Discipline
Sector
Signage & Environmental Graphics
Signs can be the most direct, purely functional design objects in the world: stop, go, turn left, turn right. Yet beyond mere utility, they can play a more subtle role. They are the way a place speaks to us. Signage and environmental graphics can keep us safe and help us find our way. They can also give character to a neighborhood, act as landmarks that help us navigate, and create their own spectacles.
Working closely with architects and urban planners, we ensure that environmental graphics are never an afterthought, but a fully integrated part of the design experience. Whether the setting is as demanding as an airport or as subtle as a museum gallery, we carefully modulate all the elements of design — typography, color, materials and lighting — to make every experience special and every place great.
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Retrospective: London Design Festival
London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.Retrospective: London Design Festival
London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital. -
What I think is so exciting with graphic work is that it lives out in the world, and it becomes part of popular culture and everyday experiences in different ways.
Michael Gericke -
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Design should evoke emotion. Whether it’s joy, curiosity, or nostalgia, it should make people feel something.
Michael Gericke
