Pentagram

Pentagram

Ambessa Play DIY Flashlight

Industrial design of a wind-up DIY flashlight that teaches children STEM skills.

Children were involved at every stage of the process as co-creators, ensuring the designs were optimised for displaced children to provide a meaningful benefit for Ambessa Play’s one-to-one business model where for every kit purchased a displaced child receives one for free.

The design is battery-free and uses a dynamo to charge a capacitor which powers the LED lamp for around 15 minutes. With 10 separate components and 16 build steps, the kit turns learning about kinetic energy and electronic components into a hands-on adventure.

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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.