American Weed Co.

Brand Identity, Packaging

Brand identity and packaging for the veteran owned cannabis brand.

Awc Layoutorder V1

American Weed Co. is an American grown, veteran owned cannabis brand.

The designers considered the spray-painted stencil typography, numerals, symbols and other markings of military weapons and vehicles.

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The initial line of products include flower and pre-rolls called Rockets.

The initial line of products include flower and pre-rolls called Rockets.

Strains are differentiated by faux military squadron insignias.

Strains are differentiated by faux military squadron insignias.

Pre-rolls are packaged in

Pre-rolls are packaged in "government issue-looking” tins.

To differentiate the three different strains of cannabis, the design team commissioned Austin-based illustrator Mike Tabie to create emblems in the style of military squadron insignias

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The “Rocket

The “Rocket" pre-roll tins feature punched-metal insignias.

Child-proof bags are inspired by military C-Ration packaging.

Child-proof bags are inspired by military C-Ration packaging.

The tins feature the faux squadron insignias punched into the metal so they appears to rise off the “government issue-looking” containers.

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A variety of identity tools are available including a “WEED” wordmark and flag icon.

Cloth patches, decals and stickers are a component of the identity system.

Cloth patches, decals and stickers are a component of the identity system.

Metallic gold badges inspired by military medals worn on uniforms.

Metallic gold badges inspired by military medals worn on uniforms.

Examples of military-looking apparel featuring a variety of identity tools.

Examples of military-looking apparel featuring a variety of identity tools.

The initial line of American Weed Co. products.

The initial line of American Weed Co. products.

Hat designs featuring a range of marks.

Hat designs featuring a range of marks.

Apparel designs featuring product insignia emblems.

Apparel designs featuring product insignia emblems.

‘First Two Pages of Frankenstein’

Brand Identity, Packaging

Cover design and promotional campaign for the ninth album from Grammy-winning rock band The National.

American Weed Co.