Pentagram

American Weed Co.

Brand Identity, Packaging

Brand identity and packaging for the veteran-founded cannabis brand.

American Weed Co. is an American grown, veteran owned cannabis brand. Zoom Enlarge

American Weed Co. is an American grown, veteran owned cannabis brand.

Strains are differentiated by faux military squadron insignias. Zoom Enlarge

Strains are differentiated by faux military squadron insignias.

Pre-rolls are packaged in Zoom Enlarge

Pre-rolls are packaged in "government issue-looking” tins.

The “Rocket Zoom Enlarge

The “Rocket" pre-roll tins feature punched-metal insignias.

Child-proof bags are inspired by military C-Ration packaging. Zoom Enlarge

Child-proof bags are inspired by military C-Ration packaging.

Metallic gold badges inspired by military medals worn on uniforms. Zoom Enlarge

Metallic gold badges inspired by military medals worn on uniforms.

Examples of military-looking apparel featuring a variety of identity tools. Zoom Enlarge

Examples of military-looking apparel featuring a variety of identity tools.

Hat designs featuring a range of marks. Zoom Enlarge

Hat designs featuring a range of marks.

Apparel designs featuring product insignia emblems. Zoom Enlarge

Apparel designs featuring product insignia emblems.