Art UK

Brand Identity

Visual identity and naming strategy for the largest and most comprehensive digital collection of Britain’s publicly owned art.

The identity expresses the theme of connectivity

The identity expresses the theme of connectivity

The logo's elasticity means that it be applied across any of Art UK's images

The logo comes in a variety of colours, reflecting the multitude of art on the website

Each letter of the logotype is joined to another, reflecting how the public interacts with the Art UK website and the artworks within the collection.

Learn more about the project

The website features 212,732 artworks by 38,370 artists

The website features 212,732 artworks by 38,370 artists

How to Watch a Movie for Do The Green Thing

Film & Motion Graphics, Campaigns

Strategy, identity, content and website design for Do The Green Thing, an environmental public service that uses editorial arguments and creative provocations to tackle climate change.

Art UK