Pentagram

Pentagram

Art UK

Visual identity and naming strategy for the largest and most comprehensive digital collection of Britain’s publicly owned art.

The identity expresses the theme of connectivity
The logo's elasticity means that it be applied across any of Art UK's images
The logo comes in a variety of colours, reflecting the multitude of art on the website

Each letter of the logotype is joined to another, reflecting how the public interacts with the Art UK website and the artworks within the collection.

The website features 212,732 artworks by 38,370 artists
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.