At its heart, 'Artificial Typography' is driven by a curiosity to see how far AI could push visual language, especially through typography.
What if Noguchi sculpted the letter N? Or Hilma af Klint painted her own initial?
Prior to joining Pentagram as partner, Andrea Trabucco-Campos and designer Martín Azambuja explored this idea in Artificial Typography, an unexpected A to Z in typography and the history of art, imagined by an AI.
The book is a visual journey of a conversation with cutting-edge AI engine, MidJourney. The designers’ role shifted from creator to curator and provoker through language. Letterforms were generated as if the artist themselves had done it, and re-imagining what a letterform can be in the process. For example, the AI was prompted with: “Letter B by Louise Bourgeois, crochet.”
Published by Vernacular, the limited edition book contains 52 artists, and 26 letters, and it is a physical manifestation of a deeply digital process.
Vernacular is a small independent publisher with a focus on the intersection of form, typography and visual culture that stretch beyond the commonly agreed registers of “good design.”
Vernacular is run by partner Andrea A. Trabucco-Campos and designer Martín Azambuja.
