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Pentagram

Atlantic Theater 2019-20 Season

Brand Identity

The brand identity for the influential performing arts group incorporates photography for its new season.

Every year the branding for the Atlantic Theater Company is refreshed for the new season of programming, building on the visual identity originally created by Pentagram. The 2019-2020 campaign introduces photography to the mix, with the distinctive “A” logo acting as a window for images that represent the featured productions. The season brochure unfolds into a poster, and is sent in a transparent mailer that overlays the original graphic emblem.

Previously: Atlantic Theater 2018-19 SeasonAtlantic Theater 2017-18 Season, Atlantic Theater Company.

Office
New York
Partner
Paula Scher
Project team
Rory Simms
Rusty Van Riper
Jack Roizental
Collaborators
James Shanks, photographer
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