For the first time, photography is added to the mix, with the Atlantic’s distinctive ‘A’ emblem acting as a window for images.
Every year the branding for the Atlantic Theater Company is refreshed for the new season of programming, building on the visual identity originally created by Pentagram. The 2019-2020 campaign introduces photography to the mix, with the distinctive “A” logo acting as a window for images that represent the featured productions. The season brochure unfolds into a poster, and is sent in a transparent mailer that overlays the original graphic emblem.
Previously: Atlantic Theater 2018-19 Season, Atlantic Theater 2017-18 Season, Atlantic Theater Company.
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Retrospective: London Design Festival
London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
Retrospective: London Design Festival
London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
