Pentagram

Pentagram

Barack Obama's Fifty State Strategy

Poster design featuring a new name for each of the fifty states.

Campaigns Civic & Public
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London Calling

Pentagram has been an essential part of the London design scene for over half a century. Its founding partners came of age in postwar Britain, and the original formation of their design studio was very much a product of the vibrant 1960s. Today, evidence of Pentagram’s influence can be found all over London - in logos, brand identities, signage systems and campaigns - a reflection of the symbiotic relationship that informs so many creative enterprises in this most inspiring of cities.
Oldvic Module

The Old Vic

A story-driven identity for one of Britain’s best-known theatres.
Ual Module

University of the Arts London

New identity for Europe's leading arts and design university.
Ldf Module

London Fashion Week (AW19)

Identity, campaign and graphics system for the British Fashion Council.
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Victoria & Albert Museum

Brand identity and wayfinding for the British national museum of applied art.
Savoy

The Savoy

Identity, website and packaging for a world-famous luxury hotel.

Natural History Museum

Moving the Museum from catalogue to catalyst.
Kew Option

The Royal Botanical Gardens, Kew

Identity for the largest collection of living plants in the world.
Ra Module

Royal Academy of Arts

A new identity for one of Britain's oldest and most esteemed art institutions.
Next Project

Philadelphia Orchestra

Identity for the resident orchestra at the Kimmel Center for the performing Arts.

Arts & Culture Brand Identity