The branding prominently features the work of Black artists and designers and conveys B3’s message of activism with typography inspired by protest graphics.
The packaging is covered in calls to action to decarcerate and deschedule cannabis, along with powerful quotes from Black leaders like Angela Davis and Nelson Mandela.
The immersive typography is layered with striking visuals by Black artists, and launches with two commissioned pieces—one from the multimedia artist Dana Robinson and the other from Opara himself.
B3 is working to bring change to a broken system, and the identity itself has the freedom to transform, adapt and grow.
The system of type, color and artwork extends to digital spaces such as the website and social media, as well as merchandise such as t-shirts, hats and posters, all sold in support of the brand mission.