Bloomberg L.P.

This environment of numbers includes identification signage for floors, rooms and elevators; directory signage and wayfinding; and several dynamic, superscale media installations which display live content from Bloomberg’s own news and data feeds.

Pentagram created signage, environmental graphics and media installations for the corporate headquarters of Bloomberg, the financial news, data and analytics provider. The company occupies nine floors as the anchor tenant of a 55-story mixed-use tower at 731 Lexington Avenue on Manhattan’s East Side.

Working with Studios Architecture, Pentagram created an interior that seamlessly communicates Bloomberg’s product brand and services—data, news and information—to employees, clients and visitors. This environment of numbers includes identification signage for floors, rooms and elevators; directory signage and wayfinding; and several dynamic, superscale media installations which display live content from Bloomberg’s own news and data feeds. Pentagram also created a digital media distribution system for easy content management of the information displays.

Client

Bloomberg L.P.

Sector

Finance

Discipline

Signage & Environmental Graphics
Digital Experiences

Office

New York

Partner

Paula Scher

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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.

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2024