Bookshop.org

Identity and animations for an online bookseller that donates profits to a group of independent bookstores.

Brand Identity Publishing Consumer Brands

A pair of books is used to form the logo and playfully illustrate different genres like romance, thrillers, sci-fi and humor.

Bookshop.org is an online retailer that helps support independent bookstores by sharing its sales revenue with local shops. The bookseller recently announced the launch of a new e-book platform that will enable users to download digital books, with profits from the sales going back to the indie sellers. The initiative has garnered positive coverage from Wired, NPR, Fast Company and The Verge.

Pentagram designed the identity, website and animations for Bookshop.org, including a logo that forms the letter “B” from a pair of books. The site is still in the works, but the bookseller launched a redesigned app featuring the animations, which use pairs of books to playfully illustrate different genres like romance, thrillers, sci-fi and humor.

Client

Bookshop.org

Sector

Publishing
Consumer Brands

Discipline

Brand Identity

Office

New York

Partner

Paula Scher

Project team

Bruno Bergallo
Yansong Yang
Olivia Ray
Jack Roizental

Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.

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2024