![The visual language of the exhibit space was built around a series of four dramatic portals.](https://pentagram-production.imgix.net/wp/592d4550aaf86/cedia-04.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=640)
The visual language of the exhibit space was built around a series of four dramatic portals.
![The 50-feet long and 20-feet high portals functioned as open and inviting gateways into the exhibit.](https://pentagram-production.imgix.net/wp/592d454de2ce8/cedia-06.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=640)
The 50-feet long and 20-feet high portals functioned as open and inviting gateways into the exhibit.
![CEDIA unveiled its new brand identity at the trade show.](https://pentagram-production.imgix.net/wp/592d454b755a9/cedia-02.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
CEDIA unveiled its new brand identity at the trade show.
![The look and feel of the CEDIA exhibit design was extended to the convention center’s arrival halls.](https://pentagram-production.imgix.net/wp/592d454a30f6b/cedia-01.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
The look and feel of the CEDIA exhibit design was extended to the convention center’s arrival halls.
1 CEDIA unveiled its new brand identity at the trade show. 2 The look and feel of the CEDIA exhibit design was extended to the convention center’s arrival halls. 3 Exhibit plan.
![Exhibit plan.](https://pentagram-production.imgix.net/wp/592d454d04383/cedia-03-v2.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
Exhibit plan.
![The exhibit was oriented primarily to its long aisles, but designed to be welcoming from all sides.](https://pentagram-production.imgix.net/wp/592d454ecabb2/cedia-07.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The exhibit was oriented primarily to its long aisles, but designed to be welcoming from all sides.
![The interior contained spaces for both individual and communal experiences.](https://pentagram-production.imgix.net/wp/592d454fa83ac/cedia-08.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The interior contained spaces for both individual and communal experiences.