Discipline
Sector
Exhibitions
With the potential to combine architecture, images, graphics, objects, film, digital interaction and sound, an exhibition is the ultimate immersive experience. Every exhibition design project starts with a deceptively simple challenge: how can we tell this story as compellingly as possible? The answer begins with considering the audience. Will visitors be encountering this material for the first time? Or will they already be familiar with the subject matter and seeking new, surprising insights? Most likely the answer will be both. Designing a great exhibition means understanding how the visitor experience will be sequenced, providing multiple points of entry, editing a potentially large body of material to the most impactful elements, and giving each person the opportunity to engage with the subject matter on their own terms. When it works, you know it.
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Good design is about storytelling. It’s about creating a narrative that resonates with people on multiple levels.
Abbott Miller -
One reason I like exhibition design so much is there are no codified rules.
Abbott Miller -
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When you are dealing with iconic subjects you try to make moves that are appropriate and distinctive without straying too far.
Abbott Miller
