Pentagram

Pentagram

Cha Cha Festival

Identity for an immersive celebration of Asian teas and their rich cultural heritage, presented by Water Street Projects.

The identity and promotional campaign draw inspiration from vernacular graphics found in Asian culture.

Tea house installations by five artists and designers representing five culturally significant Asian teas: chai, hojicha, lotus, pu-erh and oolong.

The Festival identity nods to the visual cacophony of signage found in the streets of Asian cities, with logos for each of the tea houses set in sign-like frames.

Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.