The brand strategy positions Coqual as a disruptor, a special organization that is transforming the status quo and a brand that companies should use to reach their full potential.
The framework establishes an editorial design for research reports, complete with magazine-like covers, headlines and the logo used like a nameplate for brand presence.
The system utilizes a suite of contemporary fonts by BIPOC and female type designers, groups who are largely underrepresented in the world of type design.
Data visualizations have a straightforward graphic simplicity inspired by the pioneering information design of the sociologist and civil rights activist W.E.B. Du Bois.
The bright palette serves as an organizing motif for the website, which features a modular design built around a simple grid of color blocks.