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Pentagram

DC Entertainment

Brand Identity

Identity for DC, home to the greatest Super Heroes and Super-Villains.

Pentagram worked in partnership with DC Entertainment to develop a new identity and logo for its iconic brand. The new DC logo is a mark that leverages over 80 years of heritage with an eye toward the future.

“While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media. DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols,” stated Amit Desai, DC Entertainment Senior Vice President of Marketing and Global Franchise Management.

“The launch of the new logo is the perfect tribute to DC’s legacy, exciting future and most importantly, our fans.”

The new logo will debut on the cover of the highly-anticipated DC Universe: Rebirth Special #1 comic book written by Geoff Johns releasing May 25 and available in comic book shops and digitally. Rebirth represents the next chapter in the ongoing saga of the DC Universe, mixing traditional values and a modern aesthetic.

“I’m very proud that Rebirth will be the first comic book published with the new DC logo.” stated Geoff Johns, DC Entertainment’s Chief Creative Officer. “To me, Rebirth and the new DC logo are built on what’s come before while looking to what will come tomorrow. I can’t wait for people to see it on the cover.”

The new DC branding will be introduced immediately on various digital platforms, including DC websites, social media channels, DC All Access webseries, and DC All Access app and will continue to rollout worldwide across all DC content and products. One of the many benefits of the new logo design is its versatility to showcase DC’s iconic and timeless characters and stories across all media. Look for the new logo to come to life at key events in the coming months.

Client
DC Entertainment
Sector
Entertainment
Discipline
Brand Identity
Office
New York
Partner
Emily Oberman
Project team
Jonathan Correira
Franziska Stetter
Timothy Cohan
Todd Goldstein
Sarah Corey
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