‘Designed by Apple in California’

Book design documenting past and current Apple products through 450 photographs.

Books Publishing Technology

This remarkable body of work is expressed through 450 photographs of past and current Apple products, from 1998’s iMac through 2015’s Apple Pencil.

Designed by Apple in California is a new book that chronicles 20 years of Apple design. This remarkable body of work is expressed through 450 photographs of past and current Apple products, from 1998’s iMac through 2015’s Apple Pencil. The book also documents the materials and techniques used by Apple’s design team over two decades of innovation.

Pentagram assisted Apple in the design of the book, the first to be produced and published by the technology company. Working closely with Apple’s Chief Design Officer, Jonathan Ive, and the Industrial Design team, Pentagram supported Apple in their goal to create a book worthy of the company’s extraordinary legacy.

Client

Apple

Sector

Publishing
Technology

Discipline

Books

Office

New York

Partner

Luke Hayman

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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.

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2024